Username: Password:

Author Topic: Three Models of Organic SERP A/B Testing  (Read 1370 times)

0 Members and 1 Guest are viewing this topic.

ak.47

  • Jr. Member
  • **
  • Posts: 50
  • Reputation +2/-0
    • View Profile
Three Models of Organic SERP A/B Testing
« on: June 26, 2012, 09:37:39 AM »
Three Models of Organic SERP A/B Testing

Your Key Performance Indicators include (these are examples, not a definitive list):

Number of search engines that index a page
Number of queries that drive traffic to a page
Number of search visitors that come to a page
Average number of visitors per query
Average number of queries per search engine
Average number of visitors per search engine


Model One - Use a Pair of Pages/URLs

You publish two pages, each targeting different keywords, each using distinctive on-page optimization techniques. Which optimization technique gives you the better performance?

Model Two - Use One Page with Alternating Content

Publish an article on a page, wait for it to be indexed, track the results for 1-2 weeks, then swap out the content for another article and start over.

Do this 2-3 times in a row.

Which article gives you better performance? Alternatively you can just change the optimization tactics you use.

Model Three - Use One Page with Two Queries

Optimize one page for two queries. It doesn't matter how you do this. Which query performs better?

Now reverse the optimization polarization. Which query performs better?

Do this 2-3 times in a row.