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Author Topic: Double or single opt in?  (Read 550 times)

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Bev

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Double or single opt in?
« on: August 06, 2014, 06:32:43 PM »
With email marketing, it's sometimes necessary to use double opt in marketing, depending on which email provider you are using.  Also some local laws might dictate that you use double opt in.  Typically speaking, even single opt in email marketing is just as effective and produces the same high quality leads without the inconvenience of sending two emails to make your list opt in twice.