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Email Marketing / The money is in the list!
« Last post by Bev on August 06, 2014, 06:31:04 PM »
Do you believe this to be true that the money is in the list?  Why do you think they say this? 

For one thing, I believe the money is in the list as your subscribers know and trust you, assuming you provide useful trust worthy information and try to help them out on a regular basis.  So this list is like your farm, where you go everytime you want to harvest money. :)
Make Money Online / What do you think of get rich quick schemes?
« Last post by Bev on August 06, 2014, 06:29:46 PM »
So many newcomers to the online world are tempted by get rich quick schemes.  And, it's a shame considering how the only person getting rich quick is the one selling the info product that supposedly tells how to get rich quick online.  Maybe the best solution is to get an email list going on a popular niche and market affiliate products to that list.  This idea works, even if you can't develop your own product. 
Email Marketing / Do you have to deal with subscribers who use throw away emails?
« Last post by Bev on August 06, 2014, 06:26:53 PM »
One of the biggest gripes that I have is how some subscribers will use a temporary email address just to get a freebie.  They can get this freebie, even if you use double opt in.  One thing that I found which decreases use of a throw away or temporary email address is emailing the gift you are giving away the second not first day.  That way, the person will have to check their email on more than one day.  You can give something that first day, but don't make it your prize give away offer. 
Email Marketing / Do you rely on bought or rented email lists?
« Last post by Bev on August 06, 2014, 06:25:12 PM »
I would not rely on bought or rented email lists as you don't really know those subscribers and they won't know you either and won't understand why they are getting your emails.  What you really  need are warmed up prospects from a subscriber list that you created.  It's not too difficult to create a subscriber base list and the people on that list will be ten times more receptive than emailing a cold list you purchased.
Search Engine Optimization (SEO) / Re: Banned from Google
« Last post by Bev on August 06, 2014, 05:52:09 PM »
I was once a published author on eHow which was heavily penalized (as a site) for their content just after the first Panda update.  The eHow site has since recovered.  That was the closest to a Google penalty that I ever got, but the penalty was not specifically aimed at my content, just that entire site as a whole.
Getting your prospect to sign up for an email service is the ideal way to stay in contact with them so you can talk about your products or services until they agree to make a purchase.  And, an email service will even help with post purchase follow up, ensuring the customer has adequate product support and is happy with their purchase.

To get your offline customer to go online you will need to make it easy to opt in.  Offer a free useful mobile app to your offline customers, encouraging them to download and interact with the app.  The type of app will depend on your niche or business.

Include an offer for a discount or coupon for customers who opt into your email list or like your Facebook page. 

Mention a cool free resource list that would benefit your offline prospect.

For instance, with a new mom's mailing list, you might assemble a list of free local activities for toddlers and babies, such as free baby gyms; local parks; seasonal activities; free birthday treats from local restaurants, etc.  Tailor this list to your own business product or service and be sure it matches your audience needs.
Offline Marketing / Youtube for offline business
« Last post by Bev on August 04, 2014, 12:45:33 AM »
Though you typically think of Youtube being used for online businesses, this social media network is also good for offline businesses.  Just think how easy it would be to demonstrate your local services via video.  Or, if you own a local gift shop, you could do a store walk through on video.  Local hotels could showcase some of their finest rooms and amenities on video.  These videos will attract those who do Google keyword searches for the local area as Youtube is a popular destination for many looking for local info. 

Other local services that might benefit from Youtube marketing include:
pet sitter/walker
web designer
carpet cleaners/maid service
dry cleaners
local printers

Just be sure to fill out your description details with your site info, business name/phone number and other contact details you want the local customer to know about. 
Offline Marketing / Using sticky notes
« Last post by Bev on August 04, 2014, 12:19:23 AM »
I was just reading how sometimes, it's a good idea to leave a hand written sticky note in an obvious place such as on a local grocery store pinboard or on someone's door.  The note would have your business name, first name, brief ad message and phone number.  The personalized message is likely to get attention.  You should only use this idea where local flyers are allowed, but it might be a cheap, quick way to disperse an advertising message when you don't have flyers.  Also, it would allow you to tell locals about your business and disburse contact info quickly on request.  What do you think?
Offline Marketing / Are local coupon books a good investment for offline marketing
« Last post by Bev on August 04, 2014, 12:03:53 AM »
Coupon books and circulars have long been a popular method for local businesses to advertise their services.  But, can this also be a good way for an internet marketer to advertise?  Would you recommend advertising in a local coupon clipper magazine for an online business or shop?   What type of online business would be right for this coupon style local advertising?
Offline Marketing / Re: Leaflets for offline marketing
« Last post by Bev on August 03, 2014, 11:57:18 PM »
When I owned a local carpet cleaning business, we had a flyer designed up that included a coupon and distributed to local neighborhoods.  It did very well considering the low cost of around five centers per flyer.  I would recommend this marketing method to anyone who needs to advertise.
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